Account protection identifies and protects against fraudulent customer accounts. And a new loss prevention feature will identify loss patterns in physical stores. The new features add "much needed AI to make processes more efficient and protect merchant’s omnichannel revenue," writes core product manager for D365 Fraud Protection Kapil Tandon in a new blog post.
Account protection aims to recognize patterns in fraudulent e-commerce activity around account creation and account hijacking, or account takeover (ATO). ATO leads to both financial losses and reputation damage to merchants. In addition to assessing sign-in events, the account protection feature will give merchants "an ATO assessment score that they can leverage to block such fraudulent sign-in attempts or trigger two-factor authentication or other challenges on suspicious attempts."
Editorial Team, MSDynamicsWorld.com